Financial planning is the first step towards ascertaining the extent of the requisite service offering. This includes determining client objectives such as growth, income and specific future liquidity needs. This also entails determining among other things, the clients investment horizon and attitude towards risk as well as reviewing the existing investment/assets portfolio in order to establish the optimal portfolio mix.
This enables the managers to devise an appropriate investment strategy that meets client objectives within acceptable risk parameters. The client’s objectives will be summarized to an investment Policy Statement which will be the guide for all investment decisions regarding the client’s portfolio.